According to a report this morning in the Wall Street Journal, Apple will begin production on a new iPhone within the next month in preperation for a launch later this year. Citing those familiar with the situation, the company has ordered screens bigger then those used in every iPhone since the first. The new display will measure at least 4-inches, which would be a vast difference from the current 3.5-inch display.
Commenting on the thought of new display for the iPhone was Nobuo Kurahasi, a securities analyst for Misuho Investors.
A new iPhone with a larger screen wouldn’t necessarily mean that Apple is making changes to its products because of what rivals are doing. The smartphone market has become diverse, but the iPhone still sets the agenda,” with the whole industry watching Apple’s every move, he said. He said that the iPhone’s strength lies in the overall experience including its user interface and applications, and the screen’s size wouldn’t be its defining feature. If Apple ever released a lower-priced iPhone, that would be more of a sign that the changing market environment is beginning to affect the company,” he added.
Kurahasi makes plenty of sense here. This move is more about the iPhone and less about competition from giant phones. If that were the case, we’d be seeing 4.8-inch or 5-inch displays. Having the biggest display on a smartphone doesn’t translate into sales. Sales is a result of pushing out a product that combines great software with solid hardware. Having a 3.5-inch display on iPhones hasn’t exactly dulled sales figures.