Let’s face it, AT&T reputation for coverage is abysmal. Even though the last year or two has seen improvements, many users still complain about spotty coverage and frequently dropped calls — especially in the tech megacities of New York and San Francisco. However, a new technological rollout by AT&T might help patch those holes.
According to John Donovan, executive vice president for technology and network operations, AT&T is set to trial “small cell” technology. Unlike the “macro cells” — which are the big broadcast towers — these would strap to the side of telephone poles and the like, and boost coverage in a small area, like a building or an outdoors area. They’re beefing their network in an attempt to support bandwidth eating technology like streaming video.
Donovan also proposed creating the equivalent of a 1-800 number, but for data, a way for companies to swallow the data charges rather than the end user. Which, frankly, makes sense. It always struck me as bizarre that it would use up my data for me to check on AT&T’s official app how much data I’ve used.