One of the big talking points surrounding the iPad mini announcement was the price. People were hoping for a $299 — or even better, a $250 — sticker to put the device more readily in reach. Unsurprisingly, the $329 actual price was more than they wanted. But there’s a reason for it to be that high — the components cost a bundle.
As reported by AllThingsD, IHS iSuppli has put together a bill of materials for the iPad mini, and they found that the 16GB version has $188 in components inside it. That’s mostly thanks to $80 in screen components, and another $15.50 for the memory.
That leaves Apple with $141 to pay for absolutely everything else: R&D, advertising, shipping and packaging, assembly, the works. Which actually isn’t a huge amount, when you get down to it.
Still, we can dream about a $250 iPad, can’t we?