Over the last few hours, a number of blogs have spotted something bizzarre in the app store: a supported device called x.Mac.MarketingName, a placeholder text in the app store which seems to hint at a new iOS platform. These apps already run on the iPhone, iPod Touch and iPad, so what’s left?
Here are the top candidates in my mind:
- Mac OS X Lion: the fact that it’s x.Mac.MarketingName seems to suggest that maybe we’ll see certain apps are able to run on your Mac as well as on iOS — which means you won’t have to buy the same app multiple times on multiple platforms.
- Apple TV: another big one. We know it runs a heavily modified iOS, so this might be the introduction of apps for the plaftform.
- iPod Nano: Nano apps for a nano machine.
Or it could just be some sort of codefart, and not mean anything. What do you think?
Written By 
Code Fart perhaps?
Just a guess
I’m certain when you select which devices your app is compatible with and submit to the AppStore, it doesn’t submit as a literal string. It submits as a list that iTunes and the AppStore app parse generating a readable string on the fly. A simple and efficient way to insert custom text without having to change anything.
Perhaps this is run directly from Apple’s web servers and something got dorked in there adding an addition device to a list that doesn’t actually exist thereby defaulting to the variable name?
Sounds pretty good eh? I haven’t had enough coffee this morning yet. LOL
both have been removed.