What Apple does with your Siri data

An interesting story today from Wired, who received some official quotes from Apple on how they store and retain data obtained from Siri. Whenever you initiate Siri, those audio snippets are collected by Apple, thus the reason for needing a data connection when using Siri. But where does that data go and how is connected to you?


When you engage Siri, those audio clips are sent to Apple’s data centers where they attach a random number to them to associate the user to them. This number is not your Apple ID or email address. Apple keeps this information for six months, but will then disassociate your number with the audio file. The information, in the form of the voice file, remains in Apple’s data center for analysis. Let’s face it, Siri is still in beta and these clips are analyzed to help improve upon the service. Apple spokeswoman Trudy Miller also shared specifics on what Apple does with Siri data:

“Apple may keep anonymized Siri data for up to two years,” Muller says “If a user turns Siri off, both identifiers are deleted immediately along with any associated data.”

Have you said anything to Siri that you regret?

Source: Wired


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