Earlier this month, Verizon rolled out a $20/300MB data plan in limited markets along the central Atlantic seaboard. According to 9to5Mac, this holiday season will see the new, low cost/low data plan head to everyone. Verizon paints the new addition as a way to ease people in to the smartphone market:
“This is a great introductory plan for customers who have been contemplating moving from a basic phone to a smartphone but were hesitant because of cost,” said Mike Maiorana, regional president in Maryland, Washington, DC and Virginia. “The $20 monthly access promotional plan is an opportunity for customers to learn the many benefits of having a smartphone with email and calendar functions, as well as Internet access and apps, at their fingertips.”
9to5′s sources peg this as a direct hit against AT&T, and their $15/200MB plan. With just $5 more for an extra 100MB a month, it’s enough to make new converts to the world of iOS think pretty heavily about Verizon instead of AT&T.
With the iPhone 5 pegged to launch in late 2011, you can bet the holiday competition over users is going to be brutal and fierce, as both carriers try and court new and returning iPhone users.