Over the last 24 hours, Tim Cook has enacted a total media blitz, hitting interviews through a number of publications and major media outlets — and there’s a lot of information to be parsed out of all of this. Perhaps chief among the interviews is an 11 pages article by Bloomberg with the CEO of Apple.
If you don’t feel like parsing the entire thing, here’s a bit of a roundup, but the juiciest bit of information is that Cook is planning on bringing some iMac manufacturing back to the USA. Not all of it, mind, but soon one of your machines might be emblazoned “Made in America”:
“Next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money.”
Talking to NBC, Cook not only talked about the plans to move manufacturing, but also that the Apple TV is high on their priority list. Cook mentioned that “when I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” and saying “it’s an area of intense interest, I can’t say more than that.”
You would assume that tapping a new market, and plans to move manufacturing back to the USA would be heralded as good things, right? Well, as ever, Wall St interprets news bizarrely, and this has caused Apple stock to fall even more.