Apple’s New Ad Campaign Not Resonating With Consumers

Apple's ad campaign

Apple's new ad campaign is less about product specific features, instead focusing on the positive experience people have when using Apple products. It highlights the companies philosophy on what it takes to create great products. The sixty second spot, Our Signature, starts with a voiceover saying, "This is it. This is what matters. The experience of a product", set to a very subdued soundtrack. The focus here is on Apple, the brand and it's a message that does not seem to resonate with consumers according to a new report from Bloomberg. … [Read more...]