T-Mobile hosted a big event in NYC tonight to announce unlimited global data in over 100 countries would be part of their existing plans at no extra charge. Rates for U.S. customers calling overseas are now capped at 20 cents, provided the subscriber has the Stateside International Talk and Text feature, an option that will be made available to Simple Choice customers for $10 per month. Locally, the carrier said that its 4G LTE network is now nationwide, with coverage in 233 metro areas across the US. T-Mobile has entered into a multi-year partnership with singer Shakira.
This is the latest move in T-Mobile’s efforts to distance themselves from traditional carrier practices, part of what they call their Un-carrier consumer movement.
“The cost of staying connected across borders is completely crazy,” said John Legere, president and CEO of T-Mobile US, Inc. “Today’s phones are designed to work around the world, but we’re forced to pay insanely inflated international connectivity fees to actually use them. You can’t leave the country without coming home to bill shock. So we’re making the world your network — at no extra cost.”
These benefits will be available to Simple Choice customers, effective starting October 31st. Customers do not have to activate the new service, with the changes simple rolling into their existing plans.
“It doesn’t have to be this way,” Legere said. “The truth is that the industry’s been charging huge fees for data roaming. But what’s most surprising is that no one’s called them out — until now.”