T-Mobile Introduces Jump! Program Allowing Customers Quicker Upgrades

At a press conference held earlier today in NYC, T-Mobile continued their assault on the traditional carrier model, unveiling a program that accelerates upgrades. T-Mobile customers who enroll in Jump! have an opportunity to upgrade twice over the span of a calendar year. The first jump can take place anytime after a 6-month waiting period. Once you are a Jump! member for six months, you can upgrade at anytime during the following year. For example, let’s say you signed up for T-Mobile today and added Jump. You would be eligible to upgrade to a new phone on January 10th. You have an additional upgrade you can use at any time after that first upgrade. One day, week or month.

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When you upgrade, one of the conditions is that you turn in your existing phone in ‘good working condition’. T-Mobile executives defined that as not having any water damage, turns on and does not have a cracked screen. T-Mobile hopes to create a robust aftermarket for refurbished phones. Phones that get traded in will then be certified by T-Mobile and sold at a discount. When you upgrade, you are relieved of past payments and take a new phone with payment plan based on T-Mobile’s uncarrier plans.

In addition to being able to upgrade, the Jump! program also serves as insurance for your device. All of this will cost customers $10 per month. If you like to have the latest and greatest, this seems like a fair deal. Credit to T-Mobile for creative ways to keep customers.

Written By

Christopher Meinck is the Founder and Editorial Director at everythingiCafe. You can also find him co-hosting on everythingiCafe :the show. His smartphone obsession started with the Handspring Treo 180. While the phones have changed, the obsession continues. You can find him on Google+ and Twitter.

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