In Icon, the manufacturer behind an upcoming Steve Jobs action figure, has announced they are stopping production of the product after being contacted by Apple’s legal team. Legal teams representing Apple and Jobs family reportedly threatened the company with legal action if they did not cease production. Unfortunately we have received immense pressure from the lawyers of Apple and Steve Jobs family, said In Icon owner Tandy Cheung.
Cheung decided to create the action figure as a tribute to the late Steve Jobs, who he greatly admired. The action figure isn’t the first of Jobs created by Cheung. He describes a single figure he created years ago that he placed next to his Mac.
This isn’t the first Steve Jobs action figure we’ve seen, but it certainly is among the most lifelike. Plans to produce the doll were announced a few weeks ago and created a fair amount of buzz, along with customer interest. It’s likely this increased awareness alerted Apple to the plans of In Icon.
Apple contacted Cheung shortly after the product announcement, but a defiant Cheung insisted that production plans would proceed. With the increased legal pressure, today’s decision to forgo production seems like a wise one.
While Apple may have prevented this action figure, it hasn’t slowed down activity on eBay, where you can find a handful of auctions at any given time.