For years, iPhone users have relied on Shazam to identify and match songs. According to a report from Bloomberg, Apple is working with Shazam to integrate song identification in iOS 8, making it easier for customers to identify and buy music.
Although the app has been around for years, integration with iOS 8 would not require a customer download a separate app from the App Store. Song matching would be part of the core functionality, possilbly allowing for integration with Siri. Users could envoke Siri, ask what song is playing and allow Shazam technology to work behind the scenes to match the track. This would make for a natural tie-in to the iTunes Music Store, where customers could then purchase the track.
This is not the first we have heard of Apple looking to improve sales of music in the iTunes Store. There have been reports that Apple might overhaul its iTunes app, in addition to making iTunes Radio a standalone app on the iPhone. Apple may also consider an on-demand service to compete with the likes of Spotify, Rdio and Beats.
Shazam continues to be an extremely popular service, with over 90 million monthly users. For their part, this sort of integration in iOS 8 would see a significant increase in users.