Samsung, Apple’s biggest competitor in the smartphone space, has announced this year’s Unpacked event in Barcelona on February 24th at 20:00 CET or 12:00 PM EST. Unpacked 5 ‘Episode 1’ is likely a series of events introducing the companies new phones for 2014. Last year, Mobile World Congress saw Samsung announce the Galaxy Note 3 and using NYC for the stage to introduce the Galaxy S4.

Samsung Unpacked 5

Samsung makes a ton of phones, a strategy that has worked for them. Of these phones, the Galaxy Note and S-series are their top-tier phones, intended to compete with the iPhone. The rumored Samsung Galaxy S5 could represent an interesting shift for them. Last year’s S4 was deemed impressive, but for the most part, it was an improved version of the S3 complete with a heavy dose of plastic. Compared the aluminum iPhone 5/5s and HTC One (the darling of Android fans), Samsung’s offering was plenty function, but little form. It will be interesting to see if they move to an aluminum chassis.

Samsung never shies away from pushing out serious specifications and the Galaxy S5 shouldn’t disappoint. Rumored specs include a 5.24 inch 2560×1440 display with 560ppi. It could include 3GB of RAM and they are moving to 32GB for the base model and 64GB for the larger model. The bump in storage is something that we hope Apple will follow with the iPhone 6. As for the camera, expecations are a 3.2 megapixel front shooter with a 16 megapixel camera on the back. Powering all of this is a 3200 mah battery, which we’d expect will be removable.

For the last two years, Apple’s new iPhone releases have come later in the year. The shift from summer to fall allows them to go strong into the big holiday shopping season. It’s still too early to tell if this trend will continue with the iPhone 6, as we’ve yet to see any credible iPhone 6 release dates being rumored.

These are windows of opportunity for companies like Samsung. People love shiny and new. Despite its awesome-ness, the iPhone 5s is now 4 months old. Will Samsung hold serve with their current release date patterns or try and get an early jump on Apple by announcing the Galaxy S5 at Mobile World Congress.

Does Apple’s reluctance to go big have you eyeing the next big thing from Samsung?