Late last month we reported on a seeming protest outside of an Apple store in Sydney, where black-clad “protestors” chanted and held signs branded “wake up”. The protest was originally widely reported to be the doing of Samsung, but the company later denied any involvement. RIM has since talked to the Australian wing of MacWorld, and confirmed they were behind the stunt, saying:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
This comes after MacWorld did the leg work to point the finger at RIM in the first place.
Regardless of which company is behind the ad, it’s still a bizarre way to go about business.