Yesterday Reuters ran a story regarding Apple’s dismissal of a cheap iPhone, which many outlets sourced to the Shanghai Evening News. TNW had also confirmed with Apple that Schiller had given an interview with the Chinese newspaper. Despite the confirmation, this morning Reuters pulled their story claiming the report source “was subsequently updated with substantial changes to its content”. They went on to say that no replacement story will be issued. A quick check shows that the story remains in tact from yesterday’s report, without any significant changes. So why the sudden withdrawal?
All indications are that Schiller did indeed speak with the Shanghai Evening News and was responding to stories of a possible cheaper iPhone, a story which made the rounds earlier this week after being written by the Wall Street Journal. As mentioned yesterday, this could be a lost in translation issue and one that left Reuters unclear about exactly what Schiller had conveyed in the interview.
Listen, Schiller’s not going to tell us if a low-cost iPhone is coming. Nor is he going to call it cheap or allow it to be portrayed in the media as cheap. This isn’t the first time we’ve seen low-cost iPhone rumors and probably won’t be the last. If Apple continues to struggle in the Chinese market, at some point they might need to confront it with a lower-end device.