Is the iPhone back on the upswing? Despite being by far the most popular individual handset on the market, Android has generally had a larger market share — thanks in part to the huge number of different models available. One analytics company believes that the current iPhone 5 is doing so well, that it has bumped Android out of the top spot.
Research group Kantar Worldpanel ComTech has been tracking the 12 week sales of smartphones for years, and their data shows that over the period ending at the end of October, iOS bumped up to 48.1% market share, and Android fell to 46.7%. They also point out that 62% of iPhone 5 sales come from existing iPhone users.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”
Unfortunately, it looks like the iPhone is still struggling a bit in Europe, where Android phones have a significant lead.
It’ll be interesting to see just how long this lasts. If it is like the iPhone 4S, things will calm down fairly early in the New Year – but retaking the lead over Christmas is something that Apple would doubtless find very profitable.