The business world has long been the last holdout of the BlackBerry — a market where its physical keyboard and excellent mail support are prized above luxuries like UI and style. However, that looks to be changing, at least according to research firm IDC.
In the company’s newest report, they cite that 2012 will be the first time that Android and Apple smartphones will outsell the BlackBerry in enterprise. Apparently businesses are buying the iPhone “in droves”, while individual workers tend to prefer Android devices.
According to their numbers, 87.7 million Android devices will be bought for business this year by individual employees, and 15.1 million by the company itself. On the Apple side, it’s 37.1 million by employees, and 31.1 million by companies. Combined, this is said to outdistance the BlackBerry for the first time ever.
Apple has quietly been pushing the iPhone for business for some time, releasing more and more tools to make it friendlier for corporations to hand out to its employees. It looks like that might finally be paying off.