The Apple/Samsung legal battle continues, and today saw Phil Schiller take the stand — and he revealed all sorts of interesting things about the background of the iPhone and iPad.
What’s quite a shock is that Apple was briefly contemplating a car before it settled on the iPhone. As the trial, he said that all sorts of suggestions were flying around “Make a camera, make a car, crazy stuff.” Hardly a surprise that that didn’t go very far.
What’s more interesting is just how much money Apple has spent on marketing the iOS devices over the years. According to the Verge’s coverage:
For the iPhone: fiscal year 2008, $97.5 million. FY 2009, $149.6 million. FY 2010, $173.3 million. For the iPad? FY 2010, $149.5 million. FY 2011 , $307.7 million. Apple’s fiscal year ends in September, so these numbers are before holidays sales for that calendar year are included.
According to one report, it’s more than $1 billion all told.
Another interesting set of numbers was just how much the iPhone sells. Apparently, ”each new generation sold approximately equal to all previous generations combined.” If that holds true, expect the new iPhone to sell the same amount as the iPhone, iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S combined.
Finally, Schiller had some choice words for Samsung, including “steal” and “rip off”.