Newscorp Rumored To Team Up With Apple For iPad Only Daily Newspaper

Rupert Murdoch, fount of all evil, is rumored to be working with Apple on an iPad/tablet only newspaper titled The Daily. The rumored news app would cost $0.99 a week for a daily broadsheet, powered by a staff of 100 “twentysomething” journalists centered on the 26th floor of the News Corp. Building on Sixth Avenue.

Described as “The New York Post Goes to College”, it’s an attempt to capitalize on the growing tablet market, and assumedly the hip young things that read newspapers on it.

A beta is expected by Christmas, and the full iPad edition in early 2011, and it’s rumored to have some sort of push-powered content delivery system.

This is still very much a rumor right now, which some take issue with, and the NYT rightly asks “how do you put out an original national newspaper every day with a staff of only 100?”

The big question I have is why are they targeting twentysomethings? I’m sorry, but as a population, they don’t read newspapers, even on the iPad. I bet you that most of the iPad newspaper readers are holdovers from the print editions, with the younger crowd most likely to source their info from a number of sources and news aggregators.

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Tim Barribeau is a freelance writer on the science and technology beat. You can find his work throughout the internet.

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Comments

  1. Jim says

    “The big question I have is why are they targeting twentysomethings? I’m sorry, but as a population, they don’t read newspapers, even on the iPad. I bet you that most of the iPad newspaper readers are holdovers from the print editions, with the younger crowd most likely to source their info from a number of sources and news aggregators.”

    You answered your own question. Murdoch is targeting twentysomethings, because they currently DON’T read the newspaper. And instead of re-inventing his company as something that can actually make money with the web, he continues to try and force the world to stick with his dying business model. He has whined continuously about how the internet is hurting the sales of his newspapers. Wow, your kidding! You mean young adults today actually look around the web for their news (for FREE!!!), instead of PAYING you to TELL them what they should and shouldn’t know? “Oh no! Quick… someone put our content on these new-fangled iPed thingies and charge them for it!”

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