New iPhone 3G Ad Campaign

Apple has released a number of new television ads aimed at increasing awareness of the iPhone 3G. Specifically, the ads focus on speed, GPS capabilities and finally the price reduction. Twice as fast, half the price. One of the new ads titled "Work Friendly" tabs the iPhone as a phone that "works great with work".

There are three ads in total (Everyone, Unslow, Word Friendly). All the ads start are by showing the new curved edges of the iPhone. While very simple, they have driven home the message. It's faster, it's less expensive and the addition of push makes it "work friendly". You can view all the new ads at Apple.