iPod Phone Not A Typical Apple Release
iPod Phone Not A Typical Apple Release
Last week, Apple had the industry buzzing with the announcement of movie downloads and new iPods. The "showtime" event generate a fair amount of buzz, but everyone is still waiting for the iPod Phone.
Apple has never let on to future products, but clearly there is a tremendous amount of interest in the iPhone. The Economist had a very interesting article that details the challenges facing Apple. The iPhone is unlike any other product and the release of such a product is not typical of an Apple product. The iPhone will require Apple work with a wireless carrier and the carrier typically handles customer service. "But being reliant on operators, with their poor reputation for customer service, could damage Apple's iconic brand." writes the Economist.
Another option for Apple would be to become a mobile virtual network operator, leasing service from one of the existing providers. This would allow Apple to sell service and iPhones at local Apple Stores and online. While it would be a risk of sorts due to the infrastruction and investment, it could transform Apple's existing business. What's more, it could result in convergence of the iPod and mobile phone resulting in the world's first iPod Phone or iPhone.
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