Apple’s event is official, scheduled for next Tuesday, September 10th and it appears that a new Apple TV will be introduced. This news is based upon a report from Panjiva, a company that specializes in ‘global shipment intelligence’.We had previously broken down our expectations for the event, which is expected to focus on two new iPhones, iOS 7 and an update on the progress of Mac OS X Mavericks. While an iPad refresh is looking less likely, that does not appear to be the case with the Apple TV, as new information suggests the possible release of a 4th generation model.
Panjiva has shared information regarding a few recent shipments to Apple. Bills of lading describe a product as “Set Top Box With Communication Function“, shipped from BYD Precision Manufacture in Shenzen, China. Similar information has been found on three different shipments to Apple on August 11th, 18th and the 25th.
Apple TV is an iOS product and Tuesday could bring the public release of iOS 7. New hardware in the form of the iPhone 5S and iPhone 5C are expected. A refresh of the Apple TV would not be surprising, again to support the new iOS release. The current Apple TV 3 was released on March 7th, 2012 and the 3rd generation saw a Rev A release in January of this year. It’s long overdue for an update. Apple seems to be showing a greater interest in their hobby, with new channels for Disney XD, The Disney Channel and Smithsonian just recently added. The Disney channels offer live TV (with a cable subscription), a feature that’s coming with an upcoming Time Warner Cable Channel.
Tuesday is shaping up to be a bigger event with each passing day. This shipment information points to a fourth generation Apple TV. We’ll find out for sure in less than a week.