When MLB At Bat 12 launched last month, it made waves by being offered free, with content via subscription. Evidently, this model has worked, as GigaOm is reporting that the app has been downloaded some three million times — last year’s version took four months to hit that same mark. MLB At Bat ’12 has also been delivering 800,000 streams a day since the season started, and is the top downloaded iOS sports app ever.
With subscriptions ranging from $2.99 to $125, depending on the features you want, those three million downloads are going to bring in a lot of revenue for MLB.
What’s also interesting to note is that even though the app is self-evidently incredibly popular, it’s only sitting at 3.5 stars on iTunes, with the written reviews full of vitriol. Even so, it appears people are willing to brave the app in order to get their baseball fix.
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