I think everyone’s still astonished by how big the Pebble Kickstarter was, and it showed off an obviously untapped market for smartwatches. So consider this the first followup in what’s bound to be a slew of new watches that talk to your iPhone. The Cookoo watch trims down significantly on the digital clutter of many a smartwatch, instead relying on an analog face, and six little icons which are illuminated when needed to alert you.
These six icons tell you when your phone is connected, if you have an alarm or reminder, if you have received a text or chat message, when your battery is low, if you have an email, and if you’re getting a call. It’s inherently more limited than some of the reprogrammable watches we’ve seen — like the Pebble — but is slightly more elegant, too.
The Cookoo will also have a programmable button, which can be used to check in to locations, or snap a photo.
It’ll cost you $80 to get the most basic version of the Cookoo, which is a steal for a connected watch, with more colors at higher pledge levels.