Apple today announced that their yearly iTunes Festival would take place in the U.S., a first for the festival that includes a number of major performers. The event will take place on March 11th through 15th at ACL Live at the Moody Theater in Austin, TX.
“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”
The iTunes Festival at SXSW will feature top artists including Coldplay, Imagine Dragons, Pitbull, Keith Urban and ZEDD. Additional artists will be announced at a later date. Apple has also announced that this year’s iTunes Festival will be made available as a live stream and for download via the iTunes Store.