Now that there are not one, but two new iPhones, the story shifts to purchase decisions. Should you upgrade, what color looks best and the all important decision of iPhone storage capacity. When a new 128GB edition of the iPad was released earlier this year, there was a thought that Apple would offer higher storage capacities with the iPhone 5s. We had even seen rumors a new 128GB iPhone 5s might be coming that was exclusive to the gold model. That would have been wrong on so many levels and as it turns out, there is no 128GB model. What we did get from Apple was the status quo. Whether you are picking up the new low-cost iPhone 5c or iPhone 5s, the storage choices should seem familiar. The iPhone 5s offered in 16GB, 32GB and 64GB varieties and the iPhone 5c in either 16GB or 32GB. For the next week, you’ll start to feel the mounting pressure. My podcast cohort Marianne Schultz would say, “Go big or go home.” Admittedly, she has guilted me into 64GB iPhone purchases in the past. But you don’t have to let the Mariannes of the world pressure you into going big. With a little effort, you don’t need ‘the one with the bigger geebees‘.

iPhone storage

You Upgrade Every Year

Are you the type of person who upgrades yearly? It’s okay, you’re amongst friends. We all do it. Despite saying that we absolutely won’t upgrade, we find ourselves standing outside an Apple Store at some ungodly time in the morning, just to get our hands on the newest iPhone. Apple seems to have settled back into yearly upgrades. Before you crack the plastic on your iPhone 5s, know that an iPhone 6 isn’t that far off. If you are going to upgrade each year, why opt for the more expensive device? iPhones do offer great resale value, but isn’t easier to sell a lower-cost 16GB model? Less money, bigger audience, easier to sell? Point being, this iPhone isn’t going to be your last and in some cases, it’ll be with you no longer than a year. Get the base model, knowing full well that you’ll be leaving it in the dust in months, not years.

Only Carry Mission Critical Apps

You need the space for all of those apps. Okay, hold up. What are the apps that you’ve used in the last month? How many apps have you downloaded since you first bought an iPhone? It’s time to do a clean-up and keep only the apps that you use frequently. If you beat the original Infinity Blade two years ago, why is it still on your iPhone. It’s time to cut it loose. Don’t worry, you can always install apps that you delete, so nothing should hold you back. Personally, I like to do a full restore of my iPhone. It enables me to enjoy a fresh start and I add apps that I need or use regularly. If you don’t remember it, you don’t need it. After you’ve done this, you’ll be able to see how much storage you’ve saved by navigating to Settings > General > About.

Master Your iTunes

Do you carry your entire library of music with you? Last year, I was the guy with 40GB of music in his pocket, including some vintage Vanilla Ice. My iTunes had become a virtual wasteland of music and it was incredibly inefficient. I spent a significant amount of time cleaning up my iTunes library and created a short series of how-to guides that can help you trim the fat. With a clean iTunes library, you can setup Smart Playlists, so that you carry only your best songs and albums. If you’ve spent any time rating your music, you’ve already got a head start. If you want to get really crazy, get an iPod touch solely for music. You’ll be less inclined to need a yearly upgrade and it will remove all music from your iPhone. Yet another option is to subscribe to iTunes Match. You can access your music without having to store it on your physical device. Plus, you’ll get ad-free iTunes Radio access as a perk.

Create smart playlists iTunes

Sync and Delete Photos, Videos

One of the main culprits of device glut. Photos and Videos. I’ve seen many iPhones that have never been synced and never had photos or videos removed from the device. It’s virtual hoarding folks. For more reasons than I care to list, sync your photo libraries with your computer. When you do, don’t be afraid to delete them from your device. For your most precious photos, setup a Photo Stream. As a new dad, I’ve taken a gazillion photos of my daughter. Instead of an endless scroll, I enter Photo Stream and show people only the best photos. With iCloud, you don’t need to carry every photo with you.

Select photos

Deciding Which iPhone 5s/5c To Buy

The larger capacity iPhones are great. You can carry more movies, photos, books and apps everywhere you go. If you shoot a ton of video on your iPhone, those larger devices are worth your extra dollars. The 32GB and 64GB iPhones great options for some folks, but not everyone. Before you run out and buy the iPhone 5s or iPhone 5c with the bigger geebees, take a look at where you can achieve storage efficiencies. You could save yourself a few bucks and have a leaner, meaner iPhone.