Apple iPhone Event Date Official For September 10th, 2013

Apple today sent out invitations for an iPhone special event according to The Loop, to take place on next Tuesday, September 10th, as previously rumored. The invitation was sent out to a select group of media outlets, sadly we we are not one of them. The invitation has brightly colored circles and reads, “This should brighten everyone’s day.” Expectations are that Apple will use this fall event to provide us with an update on iOS 7, Mac OS X Mavericks and more importantly, the introduction of one or two new iPhones. The iPhone 5S and iPhone 5C are likely to make their first public appearance, with a release to follow shortly thereafter.

iPhone 5S event date

The iPhone 5S will take center stage at the event. The seventh generation iPhone will include an update to the internals. As we have seen with ‘S’ updates in the past, it will likely include an A7 processor. Early reports have it operating at a 31 percent increase in speed over its predecessor. There is also a rumored chip on board that would track motion, something that could provide a boost to the camera. On that front, the added dual LED should help photos taken in low-light. The biggest feature that we know little about, is the fingerprint scanner. It’s unclear if it will impact the design of the home button, a button that has not changed since the first iPhone. The biggest questions surrounding this new hardware, will be how it works with the software. Is it simply a security option for locking/unlocking the iPhone or does Apple have bigger plans in mind. This new iPhone 5S could come in colors, with gold and graphite appearing in a host of leaked parts photos, videos over the past few months.

The event could also showcase Apple’s foray into a value-based, or as some would say, cheap iPhone. By appearances alone, this looks to be a merging of iPhone 3GS and iPhone 5. Apple will cut costs by reintroducing a plastic shell casing. To help provide more differentiation, the iPhone 5C is presumed to come in an array of colors to include blue, yellow, red, white and green. There does not appear to be a black color, but nothing is official until Apple makes their announcement. Little is known about the internals of the iPhone 5C, other than the inclusion of a 4-inch retina display. Expect Apple to use a myriad of older parts that when joined together provide for a fast, enjoyable experience. As this iPhone will launch with iOS 7, it is imperative that they include sufficient processing power, given the tremendous number of animations and movement within the new operating system.

That brings us to iOS 7, Apple’s biggest change to the iOS since the original iPhone. We expect Tim Cook to speak about the challenges and more importantly success of the iOS team led by Jony Ive. We have yet to see any major new features during the beta phase, but that could change. With new hardware and a possible fingerprint scanner, it would not be surprising to see new features in iOS 7, that we have yet to see. Apple will provide us with release dates, both for the golden master and general availability. An email from software partner Nuance references a September 10th GA, so there is a chance that iOS 7 will see its public debut next Tuesday.

While still a major part of their product strategy, Mac OS X Mavericks might also be discussed. This being an iPhone event, Apple will keep the focus on the iPhone.

Information will be provided as to the release date and when you can pre-order one of the new iPhones. Based on Apple’s history and recent vacation blackouts, we are pinpointing a September 20th release.

Are you excited for the iPhone 5S event date? Which new iPhone have you got your eye on?


  1. says

    Insanely indifferent. Oh, and one more thing – meh.

    Distract from any real inspiration or advancement with something bright and shiny. Hey, its always worked in the past. And maybe a colour will make it look even more impressive!

    • says

      You’re not alone in this thinking. In fact, I was among those who had that same thinking when Apple released the iPhone 4S. Having and using the device changed my opinion. Looking back, there was no comparison between the 4 and 4S. The latter completely outclassed the older model. Now the iPhone 5 is great. Imagine if the iPhone 5S manages to outclass it in the same fashion. Same size, dimensions, but better at pretty much everything?

      • says

        Hmm. Define “better’ Christopher. The hardware difference between the 4 and 4s making the 4s ‘better’ came down largely to the retina display (I still don’t see the point on a device of this type), a better camera (who really cares) and a faster processor (finally, something that actually matters, but given most apps’ requirements – unless gaming – not a biggie) – but for the most part, the OS (complete with its significant lapses) could be used by either model and it wasn’t actually, you know, a better phone.

        Now the 5s/c/whatever is about to come out and what looks to be ‘better’, as a guess? An even better screen resolution? More mega-pixel camera? Another boost to the processor? Will it be a better phone? Heck, even the current iPhone ads on TV promote the device as anything but a phone.
        Most of the hype has been centred around the OS and, aside from it being rampantly Ive’ized and borrowing some tricks from other OSs (Control Panel leaps to mind), I’m not seeing anything that suggests that its a better OS or that the embedded apps have substantively changed – or are even much better than when they first came out in iOS 1.
        And, like with the 4/4s, much of the iOS will be available to older devices anyway – so the 5s/c/whatever is going to be ‘better’ how? I admit that smartphones – and their abilities – may have reached something of a maturity, but still…

        Apple’s always been good at re-treading (sorry…re-imagining) products, adding some additional sparkle to distract the punters from going, “Say, wait a second…” – but now they seem to be, quite literally, relying on the sparkle.


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