According to advertising agency Chitika, for the first time iOS web traffic has surpassed that of Mac OS. Now, the usual caveats apply, this is just through the sites that run Chitika ads, which is hardly all of them. But even so, if this is a representative sample, it’s a mighty impressive turning point. According to the company’s data, the two trend lines have been converging at least since August, and this month saw iOS hit 8.15% and Mac OS drop to 7.96%.
It’s not a definitive switch yet, they’re still within a few fractions of a percent of one another, but it does show an interesting trend. This also plays into the narrative that many are worried about, that Apple is placing less and less emphasis on their computer OS because the mobile one is performing so well.