Apple first announced Passbook at the introduction of iOS 6 back in June, but beta releases offered little information on how to actually use the new feature. The app itself does little by itself, instead relying on secondary Passbook-ready apps to push information to Passbook. There are a handful of Passbook ready apps available, which include airlines, retail stores like Walgreens and Target, along with the movie ticket app Fandango. So as one author was tired and in desperate need of caffeine, I took a trip to Starbucks to figure out how to set-up Passbook in iOS 6 for iPhone and iPod touch.
Set Up Apps For Use With Passbook
First things first, you’ll need to download the latest Starbucks app. So if you’ve had the Starbucks app installed previously, make sure you update it to the latest and greatest. You will need to associate a Starbucks card with the app. This is done through your online account at Starbucks.com. Here you can buy a card or set-up an existing card. You’ll also have an opportunity to set up a reoccurring charge to you preferred credit card once your card reaches a certain dollar amount.
About now, your thinking this isn’t worth all the trouble. To an extent, you are absolutely right. Many of these steps, while required to set up Passbook, are identical to enrolling in Starbucks Rewards program. Passbook is simply making it easier to utilize your card information at checkout. As you purchase more coffee and related items at Starbucks, you’ll start to accrue stars. Once you receive 30, you’ll get a free beverage of your choice. At the cost of venti specialty drinks, you can see how this can be advantageous. Oh by the way, once you get through the pesky online setup, all of this information is now available in the app.
You’ve labored through all of this and you simply want a cup of coffee. Take a deep breath, open up the Starbucks app and you should be prompted, “Would you like to add your Starbucks Card to Passbook?” There is no choice for YES, YES, YES, so we’ll just click on ‘Ok’. You’ll now proceed to a nifty feature that asks you to Add Favorite Stores.
Once you make the selection, Maps within the Starbucks app launches and finds locations within your area. You can add multiple stores, if you have more than one favorite.
Click on the blue arrow, then select ‘Add as a Favorite Store’.
What this does is puts your iPhone or iPod touch on notice that Passbook needs to kick into gear and work it’s magic when you are near that location. Once completed, you’ll have an option to add a Store Card, which in most cases will be the one you’ve setup in the previous step. On it will be the nickname for the card, bar code and balance.
How To Use Passbook
I proceeded to make my way to my local coffee joint. As I got close, I received a notification from Starbucks in Wantagh.
As I tempted as I was to open it, I wanted to experience the full Passbook experience. I ordered my (2) grande coffees, a blueberry scone and a croissant. Took my iPhone 5 out of my pocket, slid the notification to the right and there was Passbook proudly displaying my Starbucks card information.
Starbucks uses a handheld scanner, so they simply scan your iPhone or iPod touch. There is no handing over of the device, so gone are concerns of dropping it. Within an hour of leaving, I received yet another Passbook notification, which reflected the debit to my account for my caffeine intake earlier.
Coffee might not be your thing, but the process largely remains the same. You’ll need the corresponding app, an account and authorize it to interact with Passbook. This is Apple’s software solution to NFC (near field communications), which at some point will allow you to waive your phone for payment. The technology is available in a number of Android handsets, but it’s not ready for primetime or at least retailers are not ready for it. I suspect the same could be said for Apple’s Passbook. I’d venture to say that Starbucks employees tend to skew towards being younger and perhaps that could mean more technically proficient, although that it is certainly go guarantee. They have had the app in place for while, so Passbook implementation is more on the consumer side, providing quicker access to your card information than fishing for the app. Your mileage may vary as you proceed from retailer to retailer, store employee to store employee. While I didn’t have to hand over my iPhone, that might not always be the case. What about Starbucks drive through or a movie theater? While the idea of paying with your iPhone is certainly futuristic, the excitement could quickly fade if a clumsy employee doesn’t show the necessary love while handling your device. There are hurdles, but as more people use Passbook, it might slowly pave the way for NFC enabled iPhones or not. At the core of any transaction process will be software and right now, it’s lacking because of the lengthy setup process. Passbook might save you a few seconds when you make a purchase, but at the end of the day, the coffee will taste the same.
You can download these Passbook apps from the App Store for free: