So i found this app via the Apple forums. It basically allows you to set the minimum fan speed for your Intel Macbook.
It was recommended for people bootcamping because apparently Windows doesn't manage the fans properly. So by setting the minimum fan speed in OSX, and then restarting, your macbook will retain this setting when it boots to Windows, which is very handy for people that do CPU and/or Video intensive things in Windows (like gaming).
I haven't given it a SERIOUS stress test yet, but upon installation i boosted the default fan speed by 1500 rpm, and it lowered the temperature by ~10 C.
here's the link.