youtube commercial

the PHDs · 06-21-2007, 07:17 AM

i saw it, but just the end of it.....
anyone seen it?
its not up on apple.com yet

chris · 06-21-2007, 08:27 AM

Not yet. Checked YouTube (naturally), but haven't seen it.

Lob · 06-21-2007, 11:11 AM

I found it on Macrumors.

wjp09 · 06-21-2007, 11:13 AM

I saw it on MTV during ROB and BIG.

joe · 06-21-2007, 11:41 AM

Originally Posted by wjp09

I saw it on MTV during ROB and BIG.

MTV is still around?

Nice ad! I think Apple is doing the right thing with the type of message they are trying to convey with these ads.

Did you notice after the ad was over that if you mouseover the icons at the bottom they magnify like the dock? I hadn't seen that before! Nice!

spacerog · 06-21-2007, 01:51 PM

Thanks for the link. I just watched it. Still not on Apples Website yet.

The really interesting thing, I think, from a marketing perspective is that they did not feel the need to explain what YouTube was. I know that might sound stupid but think about it, people outside the target demographic probably don't have any clue what YouTube is. It is obvious that Apple is target a very specific core group with this ad. The other ads have been rather general and should appeal to just about anyone with a mobile phone, this ad is different. It definitely only meant to appeal to a certian segment.

- SR

chris · 06-21-2007, 02:02 PM

Originally Posted by spacerog

Thanks for the link. I just watched it. Still not on Apples Website yet.

The really interesting thing, I think, from a marketing perspective is that they did not feel the need to explain what YouTube was. I know that might sound stupid but think about it, people outside the target demographic probably don't have any clue what YouTube is. It is obvious that Apple is target a very specific core group with this ad. The other ads have been rather general and should appeal to just about anyone with a mobile phone, this ad is different. It definitely only meant to appeal to a certian segment.

- SR

I agree with you, but that can easily be handled by placement of the ad in the correct demographic. The saturation of the various ads is also helping to build a better picture of what the complete iPhone experience. I bet a lot of people are at home saying, "Wow, it does that too".

We've seen email, iPod, web,movies and now YouTube. For those who don't know about YouTube, the ad would peak their interest. Looks easy enough and entertaining...understanding what's actually on YouTube is a whole other thing and something not easily conveyed during a 60 second commercial.

-Chris

Knowsall · 06-21-2007, 02:07 PM

Yessss no need to explain You Tube...No need to explain any of it really. I love the idea of getting a product that requires the consumer to know certain things. If you dont know what you tube is. Youre not in the know of current pop culture asthetics/sp? I still have a friend or two that dont even use a pc let alone a Mac.
Iphone
Here I come

TrippalHealicks · 06-21-2007, 02:14 PM

Originally Posted by Knowsall

I still have a friend or two that dont even use a pc let alone a Mac.
Iphone
Here I come

Me too.....got 1 that doesn't own, neve has, doesn't plan on owning a computer, just got a cell phone a couple years back... got another friend that JUST got his first mobile phone, reluctantly. He hates mobile phones.

iphonenut · 06-21-2007, 02:38 PM

Originally Posted by chris

I agree with you, but that can easily be handled by placement of the ad in the correct demographic. The saturation of the various ads is also helping to build a better picture of what the complete iPhone experience. I bet a lot of people are at home saying, "Wow, it does that too".

We've seen email, iPod, web,movies and now YouTube. For those who don't know about YouTube, the ad would peak their interest. Looks easy enough and entertaining...understanding what's actually on YouTube is a whole other thing and something not easily conveyed during a 60 second commercial.

-Chris

Agreed. If you notice on the youtube video, the ad came on during Sportscenter, and someone else said they saw it during MTV. Young male demographic anyone??

The reason YouTube isn't explained is the same reason iPod commercials barely even show the iPod. Everyone (with some remote knowledge of technology/internet) knows what YouTube is. It's turned into the holy grail of marketing....a verb. When you go online to search you "Google" something, when you go online for a video you "youtube" it.

as was previously mentioned, if you don't know what youtube is, you're probably not in the target demo for the phone.