The point is - some sort of organized announcement should be given to the poor unwashed masses who actually want to buy one of these things. I really don't plan on losing any sleep over this. I just hope to avoid an all out mess when I go to pick mine up. It would be nice to think you might actually be able to ask some questions etc.. without the feeling that an angry mob is standing outside
I just called MY local ATTingular store and the dude there told me they will get them most likely the 28th in the afternoon. He told me (insert slight amount of doubt here) that he'd be happy to call me when he found out when they would be in-store, and we can go from there.
I think that Apple stores will end up in an extremely "carnival like" atmosphere which will of course make those passing by wonder what's up with the Apple people (again) but might make it tough to purchase and activate your new iPhone.
I'm looking forward to coming back from vacation, getting a couple of iPhones, and having some fun!