Apple Advertising

[danipoak]

So I thought I'd see how everyone else feels on this topic, maybe I'm the only one but does anyone else hate every single one of the advertisements put out by Apple on television? I think their advertising campaign is so bad that I'm almost embarrassed to say that I use Apple products.

[chris]

Originally Posted by danipoak

So I thought I'd see how everyone else feels on this topic, maybe I'm the only one but does anyone else hate every single one of the advertisements put out by Apple on television? I think their advertising campaign is so bad that I'm almost embarrassed to say that I use Apple products.

I think you are in the minority. I know that some are getting a bit tired of the Mac/PC commercials, but they are terribly effective and entertaining.

I think the iPhone commercials are getting boring, but I suppose we'll get a refresh when the 3G arrives.

[Youngbinks]

I have to agree with Chris, I think most people enjoy the Apple advertising campaign. I like the Mac vs. PC commercials in addition to the iPhone commercials. They always use music that catches on instantly, music that most people would never hear on their own. I say kudos to Apple.

[Eragon]

How else do you think I got my wife to give in and let me get the iPhone???

[danipoak]

That's funny because it's the music that annoys me most. The iphone music honestly makes me want to jump out the window. The mac vs pc commercials just make me sick. I think that's funny I am the only one that seems to hate them. They make quality products in my opinion but I for sure did not purchase them because of clever advertising.

[zandrik]

I am 27 years old and have one little boy who is 18 months old. Every time the Macbook Air commercial comes on he stops dead in his tracks and stares at the tv and then just starts dancing. It's the coolest thing! So I bought the song that is in that commercial and I play it for him. He loves it.

Now for my opinion on this topic. I love the MAC/PC commercials. They are genius! The music is perfect, and they are hilarious! I've been a PC user my whole life. I first started being interested in the Macbooks when they made the switch to Intel chips. I think that is when the magsafe came out as well. Anyways, ever since then I've wanted a mac but couldn't afford one. Now I have a much better job and I just orded my first mac last week. Unfortunately it's taken a while to get here. I still don't have it but FED EX says I should have it by this Friday. Very excited!!!

I picked up the iPhone in November. I have only used one WM device before the iPhone. The Motorola Q. Which by the way is an awesome phone! But it froze up about 3-4 times a week. Verizon exchanged it with me about 4 times. The fourth one I got still worked, but didn't have as many issues. Then I got the iPhone. What a HUGE difference in stability. And it's much easier to use.

I guess the point I'm trying to make is that Apple's marketing plan in genius! Yeah I can see how to some the music in them is annoying. But overall they have been very successful. And I would attribute much of that success to their marketing.

[phsycology]

I love everything about every element of Apple's advertising campaign. Funny, entertaining, and has the desired effect.

[danipoak]

Apple has been quite successful this is true. I lived abroad for the last few years so never saw any of their advertising. Once I got back it was just work work and more work so I never really watched TV. I picked up the iphone back in December once AT&T brought service to Alaska and then bought my macbook in January. Point being only recently have I started to see their commercials so I have no idea what they like say a year ago. But if they were similar then I would have o say they really did do their job.

[Lincoln]

I enjoy them. I think Apple's style of advertising is very clever.

- John

[lman]

Yeah i have to go with clever. They take jabs at pc's in a way that is innovative and respectful. I got to hand it to them.