chris
07-29-2009, 11:39 AM
During a recent conference call, Apple’s Tim Cook said the company was looking for ways to improve upon the searching of apps in the App Store. Apple took the first step today by asking developers to compile a list of keywords to help end users find their app. Developers can submit up to 255 characters worth of keywords, separated by commas. This is common practice amongst websites to help aid in search engines finding appropriate material within a site.
“It is important to enter keywords for all applications as soon as possible so your application can continue to be successfully located on the App Store,” the update from Apple reads. “Keywords can be updated with the submission of a new binary.”
This system would work if you could count on developers to use proper keywords. It won’t take long before developers are screaming foul, as some will likely use keywords to game Apple’s new search feature. One has to wonder if keywords will be the subject of review, but likely not. This opens the door for misuse, not unlike the dispute between these two fart app developers.
“It is important to enter keywords for all applications as soon as possible so your application can continue to be successfully located on the App Store,” the update from Apple reads. “Keywords can be updated with the submission of a new binary.”
This system would work if you could count on developers to use proper keywords. It won’t take long before developers are screaming foul, as some will likely use keywords to game Apple’s new search feature. One has to wonder if keywords will be the subject of review, but likely not. This opens the door for misuse, not unlike the dispute between these two fart app developers.