iPhoneExpert111
07-08-2009, 07:35 AM
One week-plus into owning an iPhone 3GS-and more than a year into reading, writing and editing iPhone app stories-I couldn't think of an app announcement that would grab my attention, but Barnes & Noble has done it. The free B&N Bookstore iPhone app (http://www.barnesandnoble.com/iphone/index.asp?r=1) isn't the flashiest but flash it at a B&N Cafe barista in one of its stores and you can get a free tall cup of Starbucks (http://financial.washingtonpost.com/custom/wpost/html-qcn.asp?dispnav=business&mwpage=qcn&symb=SBUX&nav=el) coffee. It's not a bottomless cup-each app download comes with a one-time coupon code-but it is a good gimmick to claim a few minutes of attention in a very crowded field. What will really make it work: if B&N starts delivering all its coupons this way, in addition to the e-mail that I never remember to print out.
As for the app itself, it seems to be well thought out when it comes to what a book shopper might want (yes, people who buy books still exist): a discover feature to pitch books, make recommendations and serve up multimedia from the B&N Studio, including videos of author interviews; a search feature that works from a toolbar or an iPhone snapshot of a book, DVD or CD and brings up reviews, details, ratings then let's the user reserve it at a nearby store; and a store locator that provides mapped directions and shows which ones have free AT&T (NYSE: T (http://finance.paidcontent.org/paidcontent?Page=QUOTE&Ticker=T)) WiFi access.
As for the app itself, it seems to be well thought out when it comes to what a book shopper might want (yes, people who buy books still exist): a discover feature to pitch books, make recommendations and serve up multimedia from the B&N Studio, including videos of author interviews; a search feature that works from a toolbar or an iPhone snapshot of a book, DVD or CD and brings up reviews, details, ratings then let's the user reserve it at a nearby store; and a store locator that provides mapped directions and shows which ones have free AT&T (NYSE: T (http://finance.paidcontent.org/paidcontent?Page=QUOTE&Ticker=T)) WiFi access.