Annoying sound effect

[Athens]

Is anyone else getting a sound effect every time they switch menus in 8.0? (e.g going from the iTunes Store to a playlist, etc)

It's very annoying, especially when playing music. I'd like to know how to turn it off. :angry:

[scenographer]

I followed advice to Turn Off Genius under the "Store" menu. This worked for me.

However I find that the minute I open the Apple Store by clicking on the "iTunes Store" link on the left, the sounds reappear. If I return to my desktop menu items, such as "Music", "Movies", "Podcasts" etc. they vanish.