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View Full Version : New Att?????


phsycology
02-28-2008, 06:06 AM
Hey everyone

Remember a few weeks ago when the new iPhone ads were released? Well, I only just watched them, and noticed that they say 'Only on the new att', which I found strange, so I watched the rest of the ads, and they too say this; What does it mean? What's the significance of the 'new'?

Thanks,
Arran

macgirl
02-28-2008, 08:27 AM
i think this is in relation to their take-over of cingular (there have been a lot of iterations in the past 10 years or so - at&t wireless provided celluar service, then was taken over by cingular, and then at&t recently took over cingular so we're back to at&t wireless) - they made that an opportunity to do a little re-branding at the same time...

dturner
02-28-2008, 08:36 AM
i think this is in relation to their take-over of cingular (there have been a lot of iterations in the past 10 years or so - at&t wireless provided celluar service, then was taken over by cingular, and then at&t recently took over cingular so we're back to at&t wireless) - they made that an opportunity to do a little re-branding at the same time...
That is correct. When ATT took over Cingular, they used the slogan to get the word out.

OJsakila
02-28-2008, 10:38 AM
I just figured they found a new way to stick it to me..............

dturner
02-28-2008, 10:52 AM
I just figured they found a new way to stick it to me..............
Well yeah, that was part of the deal too.:laugh2: