I will agree that email is a much better route for the tech savvy or people that understand. The issue is with people who have their regular phone, and don't want to change or think there is something wrong with you that you just spent all this money on this fancy phone, that there "free" phone can do. Its actually kind of annoying! I actually think that its a slap in the face on Apple's part to their customers not to include something so simple.
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