Originally Posted by Europa
Or they just want to sell more of them by making the process much easier!
10 minutes to order the 3G S today or wait in line at Apple store for hours on end with no guarantee that they won't be sold out...hmmm
Artificial shortages + media hype of said shortages = large demand. They knew what they were doing last year. It was all a plan. They know they can't fool enough people with the 3gs so they didn't bother and are letting you get it online, something they were very capable of doing for the 3g as well.