First make sure the Bluray disc supports iTunes. Pop the digital copy disc in, and the disc should show up as a device in iTunes. It will prompt you to enter the code that came with it, then it will download the digital copy into your iTunes library. I have done this with The Dark Knight and Family Guy Blue Harvest.
If it's not compatible with iTunes, which no Sony movie is at this time, then you need to go the MP4 route. I believe if you select the PSP version, it will put an MP4 version of the movie on your computer. Pineapple Express will be the first Siny movie that has iTunes digital copy support.
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