Originally Posted by ebrunn
I dont see why companies like Tom Tom and Skycaddie would make software for phones when they make money selling their own hardware. Why buy a Tom Tom GPS when you can buy just the software for your phone?
I was thinking the same thing but think of it this way. On a given skycaddie or tom tom that costs $350 its probably $300 for the hardware and $50 for the software. The hardware costs these companies money to produce. If they sell only the software for $50 or even $75 and can keep thier profit margins near the same, they can cut way back in production costs and staff.
I think these people that think the tom tom app is going to cost $10 are out of thier mind. I would expect it to be from $50 - $100 and would probably pay that given the cost of a standalone unit.
I hear where you are coming from but I think my theory above also kinda makes sense.