If you’ve been following iOS news for any real amount of time, every release of a new iPhone seems to be bigger than the one before — especially with a major upgrade expected soon. With the new iPhone on the way, a survey from ChangeWave research shows demand is higher than ever.
The survey was taken in June of some 4,000 customers, and looked at demand for the Samsung Galaxy S III, and that of the upcoming, not-even-announced, “iPhone 5.” I’ll give you three guesses as to which was more popular, and the first two don’t count.
According to the report, 14% of consumers were “very likely” to get the new iPhone, and 17% were “somewhat likely” — that’s up from 10% and 11.5% from last year’s iPhone 4S excitement. So, what about the Samsung Galaxy S III? 2% “very likely”, and 7% “somewhat likely”.
That said, it’s not like Samsung is doing poorly, there’s been a four-fold spike in interest in the company since March.
But that interest in the new iPhone? “But the number-one finding of the survey is the unprecedented level of advance demand for the next-generation iPhone, which Apple is expected to release later this year.”
[via TechCrunch, AppleInsider]
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The new iPhone and IOS 6 got me very excited and I have a 4S. I own a tech company so I have to get the iPhone as soon as its released.
So a total of 31% is highly or very likely to get the new phone while the other 69% says no and you claim this I be an unprecedented demand for a new phone? That’s funny I don’t care who ya are
It’s the highest the demand has been, i.e. ‘unprecedented’. It’s up 11.5% from last year. Plus, it’s not Tim who is making the claim. He just wrote the article.
I agree. Joe if you compare the unlikely from last year to the unlikely this year alone would be reason enough to make this claim. It’s a 12.5% change from the unlikely category in less than a year, that would be amazing for any business.