Back in September of last year AT&T started throttling the top 5% of users, and it since then the threshold of that mark seems to be eternally dropping, you have to ask how successful the whole concept is. The claimed purpose of this data throttling policy is to reduce the pressure on the network from heavy users, and “create a better service experience for all.” But does it? The company Validas recently looked at the phone bills of 55,000 users, and showed that there’s almost no usage difference between the top 5% of unlimited plans, and the top 5% of tiered plans.
As the company put it, “when we look at the Top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans—and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues.”
If nothing else, this shows that the throttling is a pretty obvious ploy to push people out of their unlimited plans, and into tiered ones. After all, it does nothing to lighten network load.