Mac Users Hijack IRL Windows Twitter Feed
File this under “delicious irony”. Microsoft and Saks have teamed up for a giant display in a New York store, advertising Windows 7. The display features Twitter comments tagged with #HolidayWindows, in a constant live feed. Mac users have hijacked the tag, and started tweeting en masse “Get A Mac”, taking over the display.
This is why you don’t rely on public input for your advertising. Because people will always try and subvert your message for their own amusement. And, in this situation, my amusement too.
[via 9to5Mac]
