Given the choice between lower cost WiFi iPads or ones that are cellular capable, customers have predominantly opted for WiFi, often due to the cost of associated plans. While carriers like AT&T and Verizon offer month to month plans, they can still seem costly for those who simply don’t need a month of connectivity. Tablets in many cases are secondary devices to iPhones. Hoping to incentivize tablet customers into activating cellular connectivity, AT&T today unveiled new pricing that allows for a day pass for just $5. AT&T’s Senior VP Chris Penrose mentioned the change at a conference earlier today.
AT&T’s monthly plan allows for 1GB of data for $25. Penrose did not provide details on how much data would be afforded customers for their $5. In an interesting sidebar, he mentioned how costs associated with adding cellular to tablets is decreasing.
“We’ve seen that price go down substantially over the past several years,” Penrose said. “Ultimately we’d like to see tablet manufacturers build just one tablet.”
Apple charges an additional $130 for WiFi + Cellular option on the iPad. Google’s Nexus line of tablets require $80 additional for the cellular option. At some point, it would be great for consumers if this was wrapped into one tablet, instead of requiring an up-charge. I’m not sure why Apple charges an additional $50 over what Google charges for the cellular option? Anyone?