With a staggering amount of mobile devices on the web you want to take a look how your site looks on the hottest new devices such as Apple's 3G iPhone. As much as I love design, when I'm mobile and looking for content I appreciate clean simple accessibility.

Smartphones like the iPhone do have full html browsers but navigating through pages and links can be time consuming on non-mobile ready sites. Optimizing your site for mobile readiness reduces loading times and makes your site work a lot smoother with Edge or 3G connections.
Additionally it will avoid displaying unsupported formats on your site such as flash (sigh ....).

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