In the UK, the iPhone ads are very similar to the campaign being run successfully here in the US. They focus on the iPhone's ability to access "the real Internet". The lack of support for Adobe's Flash and Java was reason enough for the UK Advertising Authority to pull the ads for being misleading. According to reports, at least two people complained to the board and they agreed. "We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone" adding that because "viewers were likely to expect to be able to see all the content on a web site normally accessible through a PC rather than just having the ability to reach the website."
Apple has posted three new iPhone ads. This time around, the ads focus on the App Store. All the ads start with, "This is how you enter the App Store" and conclude with, "This is when you realize this is going to change everything".
The three highlighted apps are Lonely Planet Mandarin, Cro Mag Ralley and Vicinity.
