With the baseball playoffs in full swing, Apple has released a new ad aptly titled "Game Changer". The new ad features the MLB At Bat application that features score checking, live pitch-by-pitch updates and streaming video highlights. MLB At Bat has also seen a recent price reduction, but word to the wise, it's only good through the end of 2008. It might be a good time for MLB to take a cue from other apps and offer it free for the duration of the 2008 playoffs. You can view "Game Changer" along with other iPhone ads at Apple's website.
In the UK, the iPhone ads are very similar to the campaign being run successfully here in the US. They focus on the iPhone's ability to access "the real Internet". The lack of support for Adobe's Flash and Java was reason enough for the UK Advertising Authority to pull the ads for being misleading. According to reports, at least two people complained to the board and they agreed. "We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone" adding that because "viewers were likely to expect to be able to see all the content on a web site normally accessible through a PC rather than just having the ability to reach the website."
Apple's "I'm a Mac, I'm a PC" ad campaign has certainly helped contribute to the stodgy image of Microsoft. In an attempt to change their image and that of Vista, the company has put together a $300 million dollar ad campaign. The ad campaign is slated to start in early September and the company has hired Jerry Seinfeld to be one of their celeberity pitchmen.
Those familiar with Seinfeld and Mac lore will undoubtedly remember the computer that graced Jerry's apartment throughout the show's eight seasons. Is that a Mac Classic I see?
