Apple today has issued a store-wide take down order of all applications that enable Emoji. Emoji's are a set of pictographs or emoticons that were previously hidden on the iPhone. They are however available in Japan. Several applications have surfaced that have enabled these cute little fellows for use in the US and other markets. The emoji's could be used in SMS messaging to other iPhone users within AT&T's network. Each emoji counts as one character of the 140 characters allowed when sending an SMS. Instead of LOL, you could simply insert a smiling emoticon or emjoi. Ars technica believes the reasoning behind the decision ranges from licensing issues to gray areas of how developers are activating the emjois. Those enjoying emojis should be able to continuing doing so until the next software update, where Apple will likely disable this functionality.