Reports of a new push to increase the amount of app reviews with the release of iPhone Software update 2.2. According to iPhoneHellas.gr (via MR), the latest firmware will encourage users to rate an app before deleting from iTunes. The rating of course will then get sent back to iTunes and the app rating would be adjusted accordingly.

Of course, the trouble with this new app review push is that it's focused on those who are deleting an app from iTunes. One would think that if they are deleting the app, they probably are not inclined to offer up a great rating. The latest beta of iPhone Software version 2.2 includes a host of new features including Google Street View. No official word yet on a release date.